John Davies founded Smart Legal Services after witnessing, time and again, how business owners were blindsided by risks they didn’t know they were carrying. He’d sit with directors who had built successful companies, only to discover that a single clause in a contract, or a personal guarantee they’d signed without realising the consequences, left them personally exposed.

That was the turning point. John saw that what directors needed wasn’t just another law firm, but a way to understand their vulnerabilities early, and a trusted route to the right specialist support. Smart Legal Services was created to fill that gap — giving directors clarity and law firms a structured way to reach the clients who need them most.

With over 30 years of experience as a non-executive chairman, business consultant, and founder across multiple sectors, John brings both boardroom insight and a deep understanding of the pressures directors face. He has advised senior leaders, supported growth strategies, and built partnerships that last. Today, his focus is on ensuring directors are never left exposed, and that firms have a clear, ethical way to connect with high-value clients.